By Kunu-o Chiero
One afternoon in Guwahati, while working as an interior designer, a simple phone conversation with Namang, the co-founder of MMB, unexpectedly marked the beginning of my journey as a graphic designer. What started as a casual decision to dedicate just two hours a day as a part time designer soon grew into something much bigger.
I began working on Instagram posts, logos, posters, packaging, books and full-scale branding. With each project, I found myself not just designing but solving problems and serving clients to the best of my ability.
Since then, I have had the opportunity to work with multiple clients across different creative needs. One of my most recent and notable experiences has been collaborating closely with ‘The Electric Cool Kids’, where I designed merchandise for several of their songs and created posters for their latest EP “This Is Not Pop”.
Design That Lives with You
In a world oversaturated with visuals, design is no longer just about how something looks, it’s about how it lives. As both a graphic designer and an interior designer, I’ve come to see design as something deeply personal, shaping how we feel, how we move, and how we experience everyday life.
Design goes far beyond aesthetics. A beautiful space or a striking visual may catch your attention, but what truly matters is how it functions and connects. Does it serve a purpose? Does it communicate clearly? Does it improve the way we live? That’s where design finds its meaning.
Whether I’m working on a space or a visual, the foundation remains the same: intentionality. In interiors, it’s about creating environments that feel natural, effortless and functional. In graphic design, it’s about clarity, translating ideas into visuals that are bold, minimal, and purposeful. Every line, color and type choice carries weight. A well-designed piece doesn’t just catch your eye; it holds your attention and leaves an impression. Think about the posters you remember, the cozy interiors that calms you when you enter a space or the album covers that feel timeless. Behind each of them is not just creativity, but clarity of purpose. Design at its best becomes invisible. It works so seamlessly that the audience doesn’t even notice the effort behind it.
In a time where trends come and go quickly. Good design should be timeless not just in style, but in meaning. it should be experienced, understood, and lived with.
Because at its core, design is not just what we see, It’s what stays with us.